You want to control your own destiny by opening your own barber shop. There is a lot that goes into opening a shop, such as picking out the right barber chairs, choosing a great location, and making sure you hire the right barbers to represent your brand. You finally open your doors and begin the journey as a business owner. Because it is a lot of work running and starting a business, you may feel a sigh of relief after the grand opening. It is easy to get too comfortable. If you become too comfortable, you begin slacking off in areas that will ultimately hurt your barber shop.
There are three things you need to do as a barber shop owner to make sure you create a solid reputation of your business and keep up momentum as a growing business.
Promote Your Business Correctly
Unless your chairs are fully booked every day consistently, you should be promoting your business at least online. Using a platform like Instagram, you can show your customers why they should go with you instead of your competition across the street. It’s an easy, and free, way to display a portfolio on a widely used platform that is perfect for the beauty and barber industry. Creating a Google My Business profile is free and will allow you to manage your local SEO marketing. There are a lot of different things you could be doing to promote yourself online, and a good starting point is benchmarking competition. Once you do that, you want to create a strategy and position yourself to show how you are unique and why your customers should go to you instead of someone else. There is a lot to consider and many ways to do this, and sometimes it is better to outsource your marketing strategies by using a marketing consultant to create an expert plan for you.
Never Show Up Late
You’ve heard the barbershop gossip before of how customers tend to be late, or you may have a customer who always cancels. They are your customers, and you can complain as much as you’d like, but the most important thing you need to worry about is yourself and your barbers. If you, or your barbers, keep your clients waiting after their scheduled appointment because you woke up late or took a long lunch, it won’t take many of these instances to happen for them to have second thoughts on coming back to your shop. Show up early and stay late as needed, and when you need to, sincerely apologize. Sometimes, all it takes is an apology to make things right.
Always Properly Clean Your Shop
First impressions matter, so what do you think your clients are thinking when they walk into a shop that hasn’t been mopped in a couple days? They think your shop is dirty, and if your shop is dirty, how sanitary is it to get a haircut there? Why would they want to sit in a dirty shop to get a clean look? It does not matter how busy you think you are; clean your chairs, floors, mirrors, and everything in between. Even if you are busy, spray down your barber chairs every few sits to keep things nice and neat, and don’t forget to clean up the pump and base where hair tends to build up. Your customers do not want to sit in someone else’s hair or sweat. If you think this isn’t possible, refer to point number 2: show up early and stay late as needed. If you think there isn’t time to do this, make time.
There is a lot that goes into running a barber shop, and there are many ways you can sabotage the growth of your business. If you take care of the small details like these, it will help you stand out from your competition and add a nice touch to your clients' experiences.
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